Crowdsourcing is a great idea for companies to employ. Crowdsourcing would cut down on research costs and many CVBs and COCs (Chamber of Commerce) have a very limited budget. Marketing research for such companies to find out what their target audience would like to see more of or less of in their city is just not a reasonable task, given their limited funds. Crowdsourcing is definitely the best way to get the voice of the people directly from the source. Getting the audience involved is like handing over the mic at a conference and there is nothing more that people love than to voice their opinion. Furthermore, getting the audience’s input is creating a bond of brand loyalty and will also attract like minded people, which is even more awareness for the brand (more often than not, their Facebook or Twitter accounts are linked and their timeline can see their posts, comments, retweets, etc.). It is ingenious because you are getting the idea of how to “sell” them directly from them! We are living in a generation where customers are demanding customized products and services and companies need to build on the implicit knowledge from customers’ experiences.
In a way, crowdsourcing could potentially be seen as immoral. Crowdsourcing represents the act of a company taking a function once performed by employees and outsourcing it to an undefined (and generally large) network of people in the form of an open call. In other words, a company posts a problem online, a vast number of individuals offer solutions to the problem, and the company mass produces the idea for its own gain. Actually there are ways that companies can provide an incentive for audience participation. Companies can give participants the opportunity to receive a prize, whether that is money or a discount percentage off of their merchandise or service, people are more likely to participate if there is some sort of added bonus, but more often than not, most people just like the idea of being involved and engaged in interacting with a brand.
People are motivated to actively participate for the pure glory of it! A lot of people love the idea of being considered a thought leader on a topic or brand and they are often recognized in the online community, whether that be by massive followers or likes on their posts or even comments. Companies should develop more deliberate means for the crowd to become involved in problem-solving missions. It is a true win/win situation both for the company and the customer. With crowdsourcing a company will truly get a wide range of ideas from a diverse variety of people. I truly believe that politics can and will benefit the most from crowdsourcing. There is no other platform that truly allows a politician to elicit a response from the masses as well as get a message to them in the blink of an eye!
The American people are becoming more and more difficult to reach and this means the. Digital technology is the best way to communicate ideas, and democracy is the best means of realizing those ideas. Such powerful ideas in such a public place!