Smaller Businesses Should Focus on Non-Traditional Marketing

No matter what kind of business you have, you need more customers, clients, leads, or at least people checking out what you have to offer. Marketing is what you do to generate this kind of attention. Perhaps you are doing your own marketing yourself, but are your efforts profitable? It's easy to spend thousands of dollars on pay-per-click ads, PR campaigns, print ads, and other tactics only to see dismal results. Now many factors could contribute to this, but the main issue is that you probably don't have a HUGE marketing budget if you are a small business or startup company. So how can smaller businesses overcome this hurdle? One alternative is to focus less on traditional and conventional forms of marketing.

1. GO WHERE YOUR COMPETITION IS NOT

Sometimes instead of following your competition's lead, perhaps you should go where your competition is not.

2. LOOK FOR METHODS OR PLATFORMS THAT BREAK THROUGH THE NORMAL CYCLE OF ADVERTISING

Readers, listeners, and viewers are increasingly "tuning" out traditional advertising. Popups, commercials, and ads that attempt to compel people to access the content have become annoying. Use unconventional methods to circumvent this problem.

3. TELL A COMPELLING STORY

It’s still possible to create a TV commercial, billboard or Internet ad that attracts attention because of its originality, outlandishness or sheer brilliance. Some of the most effective ads don’t simply talk about a company’s features or even benefits but tell a compelling story.

These are just a few recommendations that can help. But schedule a consultation with us today and let's discuss how we can help market your brand!

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