Everyone has heard that saying, right? In the world of text messaging and email, this is extremely crucial. I often find myself having to put "LOL" in every text message that I send to make sure I keep the mood light, because you don't want what you said to be taken too harsh.
The very same statement can be made when it comes to the content that businesses put out. Whether it be a tweet, Facebook post, advertisement, or a blog. Quite a few companies as well as public figures have been in the spotlight for things that they have posted for the world to see, whether intentional or not. Is your brand staying on top of content marketing?
So what exactly is content marketing?
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
The process usually goes like this:
Marketing is impossible without great content! Regardless of what type of marketing tactics you use, content marketing should be part of your process, not something separate. Quality content is part of all forms of marketing: Social media marketing, SEO, PR, etc. Content is key to driving inbound traffic and leads! Contact AmandatoryPR today and let us help you with our content marketing strategy!