Organic vs Paid (Understanding the Difference)

So you have an awesome sale going on for the Holidays. Now you must determine the best way to advertise your sale to the masses? This can prove to be challenging if you don't exactly know your target audience inside and out.

Organic search traffic comes from people finding business links among search engine results. They type in select keywords that pull up your business. This is not to be confused with Google Adwords.

Paid search traffic is attributed from visitors clicking on a link in an advertisement or sponsored listing that a business has paid for in order to appear at the top of search results. This is how that ad that you felt was a bit creepy reaches you, based on your interests or online behavior!

Book a consultation with AmandatoryPR today and we can help your brand reach your target audience!

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